Trademark Prosecution

Trademarks can make or break a company.  Strong trademark selection and use translates into heightened sales and industry stand-out while weak trademark selection often results in companies being lost in the shuffle.  At Irwin IP, we understand both the correlation between trademark strength and brand identity, and how to navigate the often confusing waters of trademark law to get you and your business where you need to be.


A trademark is any device that helps consumers identify the source of goods or services, namely, what company makes the widget you just bought.  A trademark can be words, logos, sounds, catch phrases, color, product shapes, and even smells.  We not only help select and craft the strongest brands possible, but we also help clients maintain and grow those rights for as long as possible.  We are with you through the entire process from selection to enforcement and everything in between, depending on your company’s needs, offering the most cost-effective ways to protect your brand both at home and abroad. 


Irwin IP offers a comprehensive range of trademark services including:


  • Trademark, service mark, and trade dress selection counseling

  • Trademark clearance (U.S. and international)

  • Prosecution of U.S. and international trademark and service mark applications

  • Crafting cost-effective plans for multi-country filing

  • Overall management of U.S. and international trademark portfolios

  • Client counseling to ensure proper trademark use

  • Protection of intellectual property confidentiality during collaborative efforts

  • Policing trademark misuse by third parties

  • Managing international litigation

  • United States Patent and Trademark Office proceedings


Whether you’re just starting up, or at the center of a multi-national powerhouse, we have you and your trademarks covered.


222 South Riverside Plaza Suite 2350

Chicago, IL 60606


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